How to Generate leads with gated content?

Gating is the process of….wait - fill in your mail id, phone number, food preferences, height, weight, etc and you’ll be able to read further.

Okay.Okay. Just Kidding. You don’t have to...

What is content tracking? Types, Techniques, and Tools

We woke up when September ended, and now October is right around the corner.

Anddd, it’s almost Halloween!

Whip out the costumes, the candy and the collection of horror movies we c...

15 B2B Marketing Tools for Every Marketer Out There

“You’re a tool,” said no one to an efficient marketer ever. Do you know why? Because that efficient marketer knows the right tools to get the job done. You know you can be that marketer. You ...

Stand out with Signalling

The markets are crowded. There are too many products, too much advertising. This means that as marketers, our job is more difficult than ever. We need every advantage we can get our hands on.

PersonAAAAAHHHHH

Account-Based Marketing (ABM) is all about creating moments for your prospects. The big piece of ABM that some forget though is how do you incorporate what really matters to the person vs the pe...

Decoding a Unicorn's Webinar Strategy

How Freshworks leveraged webinars to not just drive leads, but introduce a new product, position it amongst some of the most established brands, and create a mind share that a lot of us can lear...

The Ultimate Guide on Battle Cards and How to Use Them

1. What is a Sales Battle Card?
2. Why Do Sales Teams Need Battle Cards?
3. What are the Types of Battle Cards?
4. How Do You create a competitive battle card?
5. What are the Elements of a Sale...

9 Customer Marketing Strategies to focus on your existing customers.

Here are 9 ways to tailor your customer marketing strategy to go beyond acquiring new customers to identify and promote existing ones, retain them as happy customers, and nurture them into advoc...

6 Strategies for Responsible Marketing in the wake of Coronavirus (COVID-19)

“The future is uncertain, but this uncertainty is at the very heart of human creativity.”
– Ilya Prigogine (Physical Chemist and a Nobel Laureate)

How to write a White Paper? [With free templates]

What is a White Paper?

White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collateral strat...

What is a White Paper? Format, Types and Examples

A Blueprint to Guide You

What is a White Paper?
The Purpose of a White Paper
Establishing Thought Leadership
Driving high-quality traffic
Collaborati

An Introduction to Marketing Collateral

1. What is Marketing Collateral?
2. History of Marketing Collateral?
3. Why Do You Need Marketing Collateral?
4. Benefits of Marketing Collateral
5. Marketing Collaterals Ideas
6. Marketing Coll...

Video Analytics: Helping Sales and Marketing teams strategize content

WHAT IS VIDEO ANALYTICS?

Video analytics provides marketing and sales teams with a complete view of how their leads and customers are engaging with their videos. It gives you data about thei...

Is physical marketing collateral dead?

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.

The secret to effective marketing collateral

Do you want to know what's key to making effective marketing collateral?

It's actually very simple:

The key to making effective marketing collateral is having a clear process in place.